You don’t have to spend a fortune to promote yourself or your business. Because the internet is saturated with ads, why not try some other venues? Here are some old ideas that still get results:
My favorite tool is a postcard. Everyone has to go through their daily mail, so you have their attention as they read your message. The best postcard approach is a brief description of your business along with a “Satisfied Customer” testimonial. Because they don’t have to open an envelope, it is the easiest piece of mail to read. Also, because it has two sides, you can have two messages.
People always need a calendar. Mail a magnetic calendar with a brief message that can stick on the refrigerator door. They will see you every time they go to the fridge!
If not today, when?
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