Why is Trader Joe’s a success?
The simple answer to any success story is differentiation!
With the birth of the 747, Joe saw that international travel was growing fast.
So, he decided to offer products not normally stocked in the typical grocery store.
And he really loaded up on wines from around the world.
He knew the secret to success is DIFFERENTIATION.
If you own a business or are thinking of starting one, take a different approach than your competitors.
If you are an employee of a company, what can you do to be an outstanding team player and get rewarded with a raise or promotion?
Be different. Be willing to work extra hard, accept longer hours or do the things no one else is willing to do.
If not today, when?
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