
With grocery prices soaring, consumers are changing the way they shop for food.
That’s great news for discount grocers like bare-bones supermarket Aldi.
Aldi, which requires a 25-cent deposit to use grocery carts, sells mostly store brands and doesn’t waste time on elaborate displays.
But more than one million new households shopped at Aldi in the year through September.
Foot traffic across most of its 2,200 US stores jumped about 10.5% year over year, even as grocery sector visits were about flat.
Aldi’s explosive growth is part of a wider trend, experts say.
“We’ve seen a pretty definitive shift in consumers starting to shop at the discounters like Aldi and Trader Joe’s and Lidl,” said RJ Hottovy, head of analytical research at Placer.ai.
“I suspect that we’re going to continue to see visitation trends favor these discounters,” Hottovy said.
