As the aviation industry looks toward a future with more videoconferencing and fewer business travelers filling business class seats, it’s wooing upmarket leisure passengers to fill the gap.
Airlines are hoping that more business travelers will bring along their partners for “blended” or business-leisure — “bleisure” — travel.
Enter a new generation of design that allows two business class seats to be converted into a double bed better suited to couples.
More people now long for things that might have seemed less important before the world was turned upside down by Covid 19.
They want a slightly slower pace, with creature comforts along the way.
Yes, career is still important, but time with loved ones need not be sacrificed. The trend to mix business with pleasure lends itself to an increase in demand in the premium leisure category.” (CNN)
This is a “dramatic” example of another industry adapting to the changing demands of the marketplace!
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