Ford on Wednesday acknowledged America’s electric vehicle market just isn’t what the automaker expected it to be:
Customers are increasingly price-conscious and range-anxious.
So, Ford is making big changes to its EV plans, focusing on hybrids and affordability.
Ford ditched plans for its next lineup of all-electric SUVs, replacing them with hybrid models.
That plan alone will cost the company at least $400 million because it needs to write down the manufacturing equipment it had put in place to build the EV SUVs it no longer plans to build.
Ford said the change in plans could ultimately cost it upwards of $1.5 billion. (CNN)
Sometimes, we all have to make difficult decisions!
Ford had one of those times!
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