Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win back customers.
Baristas handwriting customers’ names and messages on their drink orders in marker will make a comeback, new Starbucks CEO Brian Niccol said Wednesday on a quarterly earnings call.
It’s part of his strategy to recreate a coffeehouse vibe at Starbucks and add a “human touch.”
“The number I heard was something like close to 200,000 Sharpies we’ve got to track down,” Niccol said in an interview with CNBC Wednesday. “Unfortunately, it’s not as simple as just going to the Staples and picking up some Sharpies.” (CNN)
Starbucks changed the original formula that made it successful.
So many companies make the same mistake!
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