Welcome to the cult of Trader Joe’s.
Although it began in California as a health-food store, the brand has expanded across the US and now has travelers from around the world clamoring to visit one.
It’s likely a shopper heads to Trader Joe’s to try a fun snack like pickle-flavored popcorn, pumpkin spice protein bars, beer made with cookie butter (speculoos) or cheeseburger burritos.
So how did a place to stock up on produce manage to become a global sensation? Julie Averbach, author of The Art of Trader Joe’s, has a theory.
“I think that Trader Joe’s is like the Disneyland of American grocery stores,” she says. (CNN)
It’s obvious that Trader Joe’s has carved out a valuable niche in the world of groceries!
Creating a niche is the secret to every successful business.
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