Healthy food products have the fastest growing sales in most grocery categories, according to Neilsen IQ and Food Health Co., which tracked more than 300,000 grocery store receipts.
PepsiCo revealed in July it plans to release products boosted with fiber or protein after changing consumer preferences weakened demand for its drinks and snacks.
It also revamped marketing of its Lay’s chips to highlight that product is made with real potatoes.
Kraft-Heinz announced in September it would split into two companies after marquee products like Kraft Mac & Cheese, Lunchables and Velveeta stalled with customers looking for healthier options.
In June, the company said it would remove all artificial colors from its brands. (CNN)
So, you see, when consumers show preference for healthier foods, some companies are responding to your better buying habits!
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