YOU CAN’T FIGHT GRAVITY!
These four words made Amazon the success that it is according to Andy Jassy, its new CEO.
Early in the company’s development, it was only selling its own products.
According to Mr. Jassy, there was a huge, spirited debate internally about whether or not Amazon should embrace the new trend of websites springing up and selling other people’s goods.
They could see that the trend was gaining speed and they had better become a part of it.
So, as he said, the four words that made Amazon what it is today are “YOU CAN’T FIGHT GRAVITY!”
How should the Amazon experience affect your decision making?
Are you fighting a trend that will not go away?
If so, how could you prosper by admitting “YOU CAN’T FIGHT GRAVITY?”
If not today, when?
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