The real estate business is very competitive.
One day I was calling on a homeowner selling her house herself.
She said Realtors want a commission, but don’t give back to the community.
My wife suggested that I should publish a monthly newsletter that let local homeowners run ads of things they wanted to sell or services their childen offered like cutting grass.
By differentiating myself from others Realtors, I was successfully sought out for my services.
If you are in sales, how can you differentiate yourself?
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