McDonald’s is spending billions of dollars to boost its franchises, an effort to cement its title as the leader in fast food amid growing competition.
The chain announced Wednesday that it will invest $8.5 billion by 2036 on a series of initiatives, including remodeling restaurants, retraining its 2 million employees and adding new menu items to target high-protein eaters.
About $5 billion will be spent in the next three and a half years alone, a combination of capital support as well as rent relief for franchises.
It’s all part of a multiyear strategy to win back diners and capture more market share.
The new strategy, called “Next,” aims to make the chain “the first choice for more customers, more often — while making our restaurants stronger and easier to run,” CEO Chris Kempczinski said in a press release. (CNN)
