As the photo depicts, the first thing to do is get up off the floor!
I started 8 business.
One of them was a sizable business defeat late in my career.
The company was named OPPOS.
I thought I was embarking on an exciting new concept in the girls’ clothing business.
Customers would purchase tights one leg at a time.
They could buy a red right leg and a yellow left leg, opposites.
The two legs were zipped together.
The following day, the customer could wear the red right leg with a blue left leg and so on.
We rented expensive space in major malls in the Detroit area.
Having had no experience in womens clothing, I made a major mistake.
I should have hired a teenage tv star who would wear the leggings right from the beginning.
LESSON LEARNED: Before starting a new business, be sure you know the industry.
My background was real estate, not womens clothing.
Even after many years in business, it was a painful lesson learned.
