The goal is to shrink the number of steps for a user to complete a search.
That includes tasks like performing a search based on a photo or switching to Google’s AI Mode before asking a follow-up question.
Searches that involve questions based on snapping a photo or circling something on a phone screen are growing 60%, year-over-year.
Searches in AI Mode, or the version of Google tailored for back-and-forth interactions, have more than doubled every quarter since they launched a year ago.
AI Mode queries are triple the length of a regular search on average (CNN)
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